
DEBORAH COUGHLIN
Founder CEO
Over 20 years experience in media.
Developed and produced content for some of our biggest platforms including BBC, The Guardian and Vice.
Created multiple empowering social movement campaigns with cut-through PR and meaningful communities. Women in Innovation Innovate UK Winner 2021. Training in Gestalt psychotherapy.

ALASDAIR SCOTT FRSA MBCS
Creative Technologist
Built and empowered communities of tens of millions of users with Pepsi Music, Barclays, London 2012 and Tetris.
Worked with such brands as Apple, Boeing, Samsung, Expedia and Unilever. Won BAFTA, Campaign, Cannes Lions, BBC and Microsoft awards.

DR IAIN JORDAN
Chief Medical Officer
Clinician and lecturer at Oxford University Hospital with 20 years of experience in psychiatry and psychotherapy.
CMO of two healthcare startups and Mental Health Mission Lead of the healthcare venture builder at Zinc VC.

PAUL ROOTHAM
Commercial and Operational Strategist
As COO/CFO launched beano.com in 2016, a children’s online destination maximising SEO and serving content to millions of users. Becoming the fastest growing kids’ website in the UK.
Grew Shine Group’s (now Banijay) brand licensing programme to £6m in revenue. Successfully completed +14 corporate transactions.

MARTIN ASHPLANT
CPO
Martin is a digital media product expert with more than 15 years’ experience of building engaged online communities and award-winning web and mobile products.
A former journalist, he has led digital product teams at Metro, City A.M., Beano Studios and New Statesman Media Group.