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Our creative and science-led team is on a mission to solve the huge 75% mental health treatment gap.


We create products, like Throughout 2020 we delivered an interactive, edutainment breakfast app that got you up in the morning, prescribed content and monitored your mental wellbeing. Our feasibility test has been peer reviewed and published by the Journal for Medical Internet Research. We reached a range of socio economic groups other digital products don't reach, and over the 12 week study users mental health improved. Wakey was shortlisted for a Design in Mental Health Award.

In 2022 we launched the MVP WhatHelped.Me a peer recommendation platform with user led content supported by expert knowledge. It aims to support people through the behavior change stages quicker, and more effectively match people with appropriate solutions, than the current system. We are currently in iterative test, learn and build. 


Our work is evidence-informed. Funded by Impact in Urban Health, InnovateUK, Zinc and Autodesk we have completed research and development projects exploring:

Feasibility of Mobile Edutainment for Mental Wellbeing / Sleep / Current landscape of mental wellbeing digital products / Meta analysis of Covid's effects on mental health / Stickiness and personalisation with users left behind by majority of products and services / How not to build bias into our products - including deep community work led by community researchers from Centric in Brixton. 

Read our peer reviewed feasibility study of our first product Wakey here

What we do: Projects
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